Where to begin
No two jewelry stores are alike. It begins with understanding your store.
Every jeweler’s merchandising is unique. Your customers, your market, and your goals are different from those of every other store. That’s why we take the time to understand your business before recommending an opening assortment.
Some of the questions we consider include:
“What is the interest in color stone jewelry relative to diamond only jewelry? How should we balance the ratio between color with diamond accents and diamond only designs”
“In the Sterling Silver market, does two-tone with 14K YG elevate the costumers perception, interest, and desire? What amount of each fits your customer’s likely purchases?”
“Does your store sell designer jewelry with naturel diamonds or are lab grown diamonds an option for your market? If you sell both, this decision could be made based on what price point would our jewelry best enhance your store’s product mix.”
Our Programs
We do have suggested programs to get you started. They are suggestions based upon our experience in markets across the country, from large cities to small communities. We study trends and sell-through. The questions we ask, and the information you offer, will guide us to the best mix and product amount for you to begin. To support your purchasing our line and reduce concerns over making “all the right choices”, we will monitor your sales and offer stock balancing to adjust styles and trim levels ( metal and stone choices) as needed. As your partner, we will work to ensure your sucess.
Here are some suggestions
